fckie.com

For its 60th anniversary in 2009, book publisher Thames &Hudson will publish a landmark publication that “will celebrate a new generation of makers and thinkers who will shape the future. Artists, photographers, architects, fashion designers, product designers, street artists, curators, editors, social observers and academics who are redefining our aesthetics, values and daily lives and pointing the way forward will all be brought together in a single stupendous volume.”

The book will contain 12 sections:

Advertising
Applied Arts and Materials
Art
Building (architecture,engineering,landscape,urban design)
Fashion and Style
Graphics
Green World
Interior and Exterior Environments
New Media
Photography
Street Life
Three-dimensional Design

I’ve been asked to suggest and write about 5 acknowledged innovators for the advertising section. So before I start randomly picking anyone, here’s my question:

Which people do you consider to be the most influential/important innovators in the advertising industry (in broadest sense of the word)?

Would love to hear any suggestions. Let the namedropping begin.