fckie.com

If there were as many brilliant cases as there were presentations on social media, online advertising would be a whole lot more enjoyable. But once in a while, a campaign comes along that just puts all the buzz words brilliantly into practice. And The World’s First Internet Balloon Race for Orange is such a campaign.

First of all, there’s a dead simple and truly original idea: the world’s first online balloon race. The concept of a balloon race is so inherently connected to a real-life, social experience in our minds, that the creation of an online version is truly remarkable.

Secondly, they have allowed any participant to easily spread and promote their own personal balloon, using a range of widgets for all the popular online hangouts.

Thirdly, the most clever aspect of the campaign is how it involves site and blog owners. Rather than relying purely on bought media space, which would be the easy way, they are asking site owners to become part of the official racecourse by simply adding a widget onto their site. In return, site and blog owners might even get a bit of extra traffic from people stumbling on their site.

Finally, it’s also nice to see that the orange balloony animals are present in retail, and the whole idea ties in with the actual product offer.This is an Orange shop near where I live.

By the way, not sure yet about my flying camel. I found out it has another connotation as well.

Campaign by the lovely people at Poke. See other reviews here and here.