http://www.fckie.com fckie.com Sat, 25 Oct 2008 23:33:36 +0000 http://backend.userland.com/rss092 en I've recently spoken at Trends Event in Brussels. Here's the gist of what I spoke about. The title of my contribution was 'The Conversation Starts From Within', which refers to an evolution within marketing from message-centric (trying to flog average products & services through flashy and entertaining messages) to product-centric (trying ... http://www.fckie.com/the-conversation-starts-from-within/ In search of the 5 innovators in the comms industry, i.e. the generation of makers and thinkers who will shape the future, I've also posted the question on LinkedIn. This spawned some interesting and overlapping answers. It seems like there are two distinct kinds of answers: the ones that point ... http://www.fckie.com/the-innovators-creative-agencies-vs-media-companies/ For its 60th anniversary in 2009, book publisher Thames &Hudson will publish a landmark publication that "will celebrate a new generation of makers and thinkers who will shape the future. Artists, photographers, architects, fashion designers, product designers, street artists, curators, editors, social observers and academics who are redefining our aesthetics, ... http://www.fckie.com/the-innovators/ When brands deliver on promise -whether it's being the cheapest, quickest or healthiest, they tend to make a big deal out of it, reminding customers about their commitment and reliance. But when brands don't deliver, they tend to remain silent. Case in point: I took a London-Rome return flight with RyanAir ... http://www.fckie.com/living-up-to-the-promise/ If there were as many brilliant cases as there were presentations on social media, online advertising would be a whole lot more enjoyable. But once in a while, a campaign comes along that just puts all the buzz words brilliantly into practice. And The World's First Internet Balloon Race for ... http://www.fckie.com/online-balloon-racing/ I attended a lecture last week by double Pulitzer Prize-winning author Thomas Friedman at the British Museum about his upcoming book “Hot, Flat and Crowded, Why We Need a Green Revolution - and How It Can Renew America”. Being involved in environmental strategy for a global brand myself, I was ... http://www.fckie.com/hot-flat-and-crowded-a-lecture-by-thomas-l-friedman/ I had the honour of being a judge at the D&AD Awards recently, in the ambient category (one of the categories where no awards were handed out, sorry for that). Every morning of the judging period, there was a short presentation on the what, how, why and who of judging. ... http://www.fckie.com/the-growth-of-the-freelance-army/