The Conversation Starts From Within
October 26, 2008
I’ve recently spoken at Trends Event in Brussels. Here’s the gist of what I spoke about.
The title of my contribution was ‘The Conversation Starts From Within’, which refers to an evolution within marketing from message-centric (trying to flog average products & services through flashy and entertaining messages) to product-centric (trying to actually improve products & services, and make them more remarkable, interesting, beautiful or valuable). In other words, an evolution from creating ‘talk value’ despite the average nature of products & services, towards creating ‘talk value’ that is embedded in the products & services.
In a nutshell, I think there are 6 domains which are increasingly crucial in creating remarkable products & services.
