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If there were as many brilliant cases as there were presentations on social media, online advertising would be a whole lot more enjoyable. But once in a while, a campaign comes along that just puts all the buzz words brilliantly into practice. And The World’s First Internet Balloon Race for Orange is such a campaign.

First of all, there’s a dead simple and truly original idea: the world’s first online balloon race. The concept of a balloon race is so inherently connected to a real-life, social experience in our minds, that the creation of an online version is truly remarkable.

Continue reading Online Balloon Racing

I attended a lecture last week by double Pulitzer Prize-winning author Thomas Friedman at the British Museum about his upcoming book “Hot, Flat and Crowded, Why We Need a Green Revolution - and How It Can Renew America”. Being involved in environmental strategy for a global brand myself, I was amazed by both the clarity and boldness of the argumentation he laid out. Again, Friedman showed himself brilliant at connecting all the dots. He also showed himself a master of language. Some of the new terms in the book will no doubt become common language. His description of the current state of things as a “Green Party” and his call for a “Green Revolution” is spot on. His renaming of “Global Warming” as “Global Weirding” brilliantly reflects the current reality (see further below).

I would like to share the structure of Friedman’s book as he laid it out, as well as some of the highlights.

Continue reading Hot, Flat and Crowded - A Lecture by Thomas L. Friedman